Anurag Mehrotra Returns To Ford India As President And Managing Director

Anurag Mehrotra returns as President and Managing Director at Ford India and takes over from Bala Radhakrishnan, who was the performing president at Ford India Pvt. Ltd. (FIPL) for the final 10 months.


Anurag Mehrotra has resumed his role as the President and MD of Ford India.

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Anurag Mehrotra has resumed his position because the President and MD of Ford India.

Anurag Mehrotra is again at Ford India after the American carmaker determined to half methods with Mahindra & Mahindra final 12 months and keep on with its impartial operations in India. Mehrotra returns to Ford India as President and Managing Director and took over from Bala Radhakrishnan, who was the performing president at Ford India Pvt. Ltd. (FIPL) for the final 10 months. So from Monday, Radhakrishnan might be resuming his position of Director, Manufacturing at Ford India.

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Mehrotra might be negotiating the cope with Mahindra on product sharing agreements.

Talking on Mehrotra’s reappointment, Ford India mentioned in an official assertion, “Following the announcement on the finish of final 12 months that Ford and Mahindra & Mahindra wouldn’t full the three way partnership between our respective firms, we confirmed that our impartial operations in India will proceed. To help that, efficient February 01, Anurag Mehrotra will return to the position of President & Managing Director, Ford India Non-public Restricted (FIPL). Anurag will lead the enterprise and assist decide FIPL’s future roadmap, aligned with making decisions and allocating capital in keeping with the plan.”

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Anurag Mehrotra may also attempt to uplift gross sales within the coming monetary 12 months.

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Beforehand, Mehrotra was chargeable for defining the rising market working mannequin (EMOM) which helped the American carmaker in turning into worthwhile earlier than FY20. As of now, Mehrotra might be executing the brand new gameplan for impartial operations our market and also will negotiate with Mahindra on the execution of contract manufacturing and product sharing agreements. Ford India recorded a gross sales decline of 38 per cent at 45,799 items in 2020, wand its market share too went down bby 2 per cent. To revive gross sales within the Indian market within the subsequent monetary 12 months is the subsequent massive problem for Mehrotra.

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